Build with SmithaKnown For · Inner Circle

One doctor per specialty · Across India

Be the name your patients already know before they walk in.

For three months I plan and write your professional content, build your ad plan, and keep your page consistent. You keep practising. Only one doctor per specialty in India gets this, so I never write for two competitors.

Specialty board

Is your specialty still open?

"Open" means no doctor has confirmed that specialty yet. Others may be in conversation for it. The first confirmed booking holds it for as long as that doctor stays in the Inner Circle. Tap yours to start your claim.

What happens every month

You approve. I build.

8

LinkedIn posts written in your voice, for peers, referrers and hospitals who need to know what you're known for.

12

Instagram posts, including 4 reels (one a week), for patients and the families who decide with them.

1

Positioning lane: the specific problems you want to own, the reader you write for, and the one line people repeat about you.

Ads

Ad plan and creative built around your best content. You run the campaigns and pay the ad spend directly to Meta, so you always own the account and the numbers.

You

Approve every post before it goes out, and check it against your council's advertising rules. Nothing goes live under your name without your yes.

Plans

Pick your engagement

Professional · 1 month

₹35,000

Your professional account only. A first month to see the voice and the system working.

Paid at booking₹35,000
Claim with this plan
Recommended

Professional · 3 months

₹1,00,000

Three months is how long it takes for people to start recognising you. Saves ₹5,000 against monthly.

At booking (50%)₹50,000 Start of month 2 (25%)₹25,000 Start of month 3 (25%)₹25,000
Claim with this plan

Professional + Clinic · 1 month

₹50,000

Your account plus your clinic's page, planned together so they support each other.

Paid at booking₹50,000
Claim with this plan
For clinic owners

Professional + Clinic · 3 months

₹1,40,000

Your name and your clinic's name built side by side for a full quarter. Saves ₹10,000 against monthly.

At booking (50%)₹70,000 Start of month 2 (25%)₹35,000 Start of month 3 (25%)₹35,000
Claim with this plan

Prices exclude ad spend, which you pay to Meta directly.

Fit

This is for you if

Yes

  • You're good at what you do, and your page doesn't show it.
  • You've started posting three times and stopped three times.
  • You want patients who chose you, not patients who found you on a discount app.
  • You can give me 30 minutes a week to approve and record.

Not yet

  • You want a logo, colours and a nice grid. That's an agency.
  • You want followers overnight. Nobody honest can promise that.
  • You'd rather learn to do it yourself. Scroll down to Known For.

Who you'd be working with

I'm not a doctor. That's the point.

I've spent years on the business side of healthcare: built and ran clinics and hospitals from empty floors to licensed practices, led Women & Children's Services as a VP, and was CEO of a fertility clinic built from the ground up. I've watched which doctors patients ask for by name, and why. Most clinicians treat brand building as marketing. It isn't. It's being clearly known for something.

ISB AMP in Healthcare · Lean Six Sigma Black Belt · Certified Fertility Coach · Startup mentor, I-Venture @ ISB

Claim your specialty

Send your claim. I reply personally.

Fill this in and send it to me. I'll confirm your specialty is open, answer your questions, and send the booking link.

Sending a claim doesn't hold your specialty. More than one doctor may claim the same specialty. It's held only for the first doctor who confirms and pays the booking amount. Until then it stays open to everyone.

        

Tap Copy, then paste it into the chat that opens.

Rather do it yourself?

Known For, self-paced.

The same 30-day professional brand system the Inner Circle runs on, as a self-paced challenge. One short task a day: find your lane, name your reader, write your positioning line, and build a month of posts you're proud to put your name on. No live sessions to miss.

Get Known For ₹2,999 ₹5,999

Launch price. 12 months' access. Finish all 30 days and you get a Known For challenge completion badge to share.

Questions

If I send a claim, is my specialty held?

Not yet. A claim starts the conversation. Other doctors in your specialty may claim it too. The specialty is held only for the first doctor who confirms and pays the booking amount. If someone else confirms first, I'll tell you straight away.

What does "one per specialty" actually mean?

While you're in the Inner Circle, I won't take on another doctor in your specialty anywhere in India. When you leave, the specialty opens again.

Do I have to be on camera?

Four reels a month need you in them. I script them and keep them short. If camera feels hard, we start with formats that don't need a talking head.

Who pays for ads?

You do, directly to Meta, from your own ad account. I give you the plan and the creative. Ads are optional.

What if I'm in the 1-month plan and want to continue?

You can move to a 3-month engagement. Your specialty stays yours as long as you continue without a gap.

What do you need from me each week?

About 30 minutes: approve the week's posts, record that week's reel, and answer a few questions so the content stays true to your practice.